CITGO launches brand licensing program
The new program expands reach, offering access to premium branding and marketing support across five states.
The CITGO brand is extending to five new markets with the launch of a brand licensing program initially targeting Arizona, Colorado, New Mexico, Nevada and Utah.
The brand licensing program capitalizes on newly reformed TriCLEAN, the company's additive system, and enables participants to outsource their supply of gasoline. Additionally, participating licensees can utilize the branding, Club CITGO loyalty program, branded credit and payment cards, marketing support, and customer service to draw new customers to the licensed brand.
"The licensing program is designed to drive business growth for licensees outside our current territories. By offering our brand and marketing support to retailers who source their own fuel, we can expand our presence and provide more consumers with the quality and service they expect from CITGO," said Greg Caponegro, General Manager Light Oil Sales at CITGO.
After this initial rollout, the company is also evaluating additional states for launch this year.
CITGO Petroleum Corporation owns and operates three refineries across the United States and supplies a network of approximately 4,000 locally owned and independently operated branded service stations.
