Co-op rebrands Nisa to Co-op Wholesale
The Nisa branding on convenience stores will remain unchanged, but B2B partners will now make purchases through Co-op Wholesale.
Co-op is rebranding its Nisa business to Co-op Wholesale as part of a strategic move to strengthen its commitment to independent retailers and expand its presence in the corporate B2B market. The Nisa branding on convenience stores will remain unchanged, but B2B partners will now make purchases through Co-op Wholesale.
The rebranding draws on Co-op’s extensive 160-year wholesale heritage and marks a new era for the business. According to the company, the change is designed to drive greater value for independent retailers while fueling ambitions for expansion into broader corporate markets.
Katie Secretan has been appointed as the Managing Director of Co-op Wholesale, following her role as Director of Sales and Retail at Nisa, which she took on in January 2024. Co-op credits Secretan with unlocking growth opportunities for both existing retailers and new corporate partnerships, as well as establishing the foundation to support ambitious growth targets.
“We’re clear that this is more than just a supply relationship. Co-op Wholesale is backed by a business built on purpose, and we’ll use our platforms to champion what matters most to our diverse partner base. We know that we can make a greater impact when we work together,” said Secretan.
She also noted that significant growth opportunities are already emerging through corporate accounts as well as traditional retail partnerships.
