Global Partners unifies customer rewards into a single app
Bee’s Knees Benefits integrates rewards, mobile ordering, and fuel payments for over 300 convenience store locations.
Global Partners has introduced Bee’s Knees Benefits, a new loyalty program and mobile app designed to unify its customer rewards experience across multiple store brands.
The app brings together features like personalized rewards, mobile ordering, in-app fuel payments, and exclusive promotions under a single digital platform. The new program consolidates previous loyalty offerings, including Fresh with Benefits and Alltown Neighborhood Perks, into one system powered by Paytronix.
“Our priority is to deliver a consistent and elevated guest experience every day,” said Laura Derba, Senior Vice President of Retail Operations at Global Partners. “This unified offering provides more convenience, more reasons to engage with us, and more ways to save.”
Through Bee’s Knees Benefits, members earn points for every dollar spent in-store and every gallon of fuel purchased. Rewards can be redeemed for fresh food, coffee, snacks, and fuel discounts.
New members receive a welcome perk of either $5 off in-store purchases or 50 cents off per gallon on their first fuel purchase, up to 20 gallons. Other benefits include free coffee, fountain drinks, and special birthday rewards. Participation is free, and the program is available at over 300 locations across Global’s brands, including Alltown Fresh, Alltown, XtraMart, Honey Farms, and more.
Users can locate nearby stores, browse personalized deals, and track their rewards progress, including reaching the program’s top tier, “V.I.Bee” status, which unlocks additional savings and app-exclusive offers.
