Gulf Oil relaunches loyalty app
Customers can now enroll in the new Gulf Pay platform to benefit from discounts and promotions throughout its fuel retail network.
Gulf Oil has relaunched its Gulf Pay app, offering discounts and promotions for both new and existing users.
The company partnered with Stuzo for refurbishing the platform and adding several features. One of which enables the brand to track its existing share of program member Wallet Capacity and programmatically capture its incremental Wallet Opportunity.
This new addition aims to grow its member base, engagement rates, as well as fuel and in-store transaction volume across its entire network of operators.
“Our partnership with Stuzo is a game changer. With access to Stuzo’s Wallet Steering solution, we can better understand our consumers’ fuel purchasing behavior in a new way. Stuzo enables us to apply this data in real-time to drive incremental fuel gallons by targeting consumers with hyper-personalized offers,” said Nikki Fales, Vice President of Marketing & Payments at Gulf Oil.
The renovated app offers new everyday savings of 3¢ off per gallon of fuel for all program members who are fully enrolled and complete purchases using Gulf Pay as their payment method. New program members and those who migrate from Gulf’s previous app will also enjoy a one-time rollback of 15¢ off per gallon of fuel.
