Hoyer signs supply deal with Lekkerland
The convenience specialist will take over store supply operations and deploy its Fresh + Tasty food service concept across the fuel retail network.
Hoyer is starting 2025 with a new partner for supplying its service station stores, Lekkerland.
The wholesale and logistics company will take over the supply of around 50 of the chain's own station stores. This new contract covers the supply of all store ranges, including food, beverages, impulse ice cream and food service as well as tobacco and electronic value.
In addition, the collaboration goes far beyond day-to-day business, as Lekkerland’s Fresh + Tasty bistro concept will be implemented at all of the retailer’s own stations throughout the year.
“With the growing role of convenience and out-of-home offers, stations must go beyond simply supplying fuel. In rural regions, service stations can develop into supply centers, while in cities they can serve even more as places for social encounters and running everyday errands in the future,” said Markus Hoyer, Managing Partner and responsible for the petrol station business.
Customers will be offered a variety of dishes and snacks alongside daily products for on-the-go needs. This will help the chain’s locations become a place to go for fresh snacks and meals as well as coffee specialties.
With over 250 own service stations and around 2,500 employees, Hoyer is one of the largest medium-sized and independent family-owned companies in the energy sector in Germany.
