Krispy Kreme to launch first store in Brazil
Donut brand is entering Brazil in partnership with Ipiranga’s AmPm, the largest chain of convenience stores in Brazil.
Krispy Kreme is officially launching into Brazil, marking a milestone in the brand’s global expansion. The company will open its first shop in April through a minority interest joint venture with Ipiranga’s AmPm in São Paulo.
Krispy Kreme’s market entry will be carried out through its franchise strategy in partnership with Ipiranga’s AmPm, the largest chain of convenience stores in Brazil.
“We are thrilled to bring Krispy Kreme’s iconic, fresh made doughnuts to Brazil as part of our strategy to become a bigger and better Krispy Kreme. Our beloved doughnuts are renowned worldwide, and now Brazilians will be able to enjoy the signature high quality and delicious flavors that Krispy Kreme offers,” said Raphael Duvivier, President, International for Krispy Kreme.
“Our partnership with AmPm is a key step in the expansion of our capital-light international franchise model, enabling us to bring fresh Krispy Kreme doughnuts to more markets and consumers around the world,” added Duvivier.
The partnership will utilize AmPm’s extensive network of approximately 1,500 retail locations across all regions of the country, beginning with the opening of the first shop in São Paulo.
