Love’s Media Group tops 20 brand partnerships in first year
Retail media network expands advertiser roster and team as it grows its reach across Love’s nationwide travel stop footprint.
Love’s Media Group, the retail media network operated by Love’s Travel Stops, has surpassed 20 brand partnerships less than a year after its launch, reflecting growing advertiser interest in reaching travelers and professional drivers through fuel, convenience and digital touchpoints.
Launched in October 2025, the platform leverages Love’s network of more than 600 travel stops across the United States, enabling brands to engage customers before, during and after their visits. The company said the network is designed to connect advertisers with a broad audience that includes trucking professionals, commuters, road travelers, families, RV users and electric vehicle (EV) drivers.
“Brands are looking for impressions and strong connections with customers at the right moment,” said Patrick McLean, chief marketing officer of Love’s. “The growth of Love's Media Group reflects the value we are creating for brands and our commitment to building retail media as an important part of our business.”
The platform offers a range of omnichannel advertising solutions, including pump screen advertising, in-store digital displays, store signage, email marketing, mobile app placements, push notifications and offsite display advertising. Love’s said the combination allows brands to deliver coordinated campaigns across multiple points of customer interaction.
To support continued growth, Love’s Media Group has expanded its team with several retail media professionals. “We've been intentional about building a team that combines deep retail media expertise with a commitment to innovation, collaboration and partner success,” said Tommy Greenberg, senior director of Love's Media Group.
The expansion highlights the increasing role of retail media networks within the convenience and travel retail sector, where operators are using customer data, digital platforms and physical locations to create new advertising opportunities and revenue streams. Love’s operates 679 locations across 42 U.S. states as part of its broader travel stop and convenience retail business.
