MOYA stations promote cashback service in nationwide campaign
The new initiative highlights convenient cash withdrawals with card payments at sites across Poland.
A new campaign to promote cashback services has launched across Poland, with MOYA fuel stations among the program’s key partners.
The initiative is led by the Polska Bezgotówkowa Foundation, which has long supported the growth of modern payment methods in Poland. The service is available at over 265,000 locations nationwide, including stores, post offices, and MOYA fuel stations.
The Cashback Campaign aims to raise consumer awareness about the availability and benefits of this service, particularly as an easy solution for quick cash access while shopping or refueling.
“Cashback is a practical service that makes life easier, especially in smaller towns or while traveling. We have offered this option at MOYA stations for years because we know customers appreciate having cash on hand when fueling up or shopping,” said Monika Ziemba, Marketing and PR Manager at Anwim S.A.
Running until the end of July, the campaign includes a national radio push, digital activities, and coverage in both mainstream and trade media.
During the campaign, MOYA customers will see information about the cashback option at cash registers and entry points, reminding them that accessing cash is as simple as paying by card during any purchase.
