New partnership to boost car wash in the Netherlands and Belgium
The collaboration aims to support the professional carwash and detailing sectors while also appealing to DIY car enthusiasts.
Dutch car care brand Cartec has entered a strategic partnership with the Wasstraatpas platform to boost the frequency of car washes and detailing services in the Netherlands and Belgium.
The collaboration aims to support the professional carwash and detailing sectors while also appealing to DIY car enthusiasts. In their joint mission, the two companies want to increase the average number of car washes per vehicle.
“With this partnership, we’re encouraging consumers not just to wash more often, but to make conscious choices for quality. The combination of online reach, physical retail distribution, and premium product experience creates unique growth opportunities for the sector,” said Bram Willemsen of Cartec and Erwin Krijt of Wasstraatpas.
Wasstraatpas is a digital platform designed to make professional car washing more accessible for consumers. One of its key offerings is a gift card, available from mid-April at over 4,000 retail locations, including Albert Heijn, Primera, Kruidvat, Trekpleister, and Bruna.
The partnership includes an exclusive agreement covering Cartec Essentials products in the Wasstraatpas webshop and participating detailing businesses. This means customers can redeem their Wasstraatpas gift cards at locations that use Cartec’s car care products.
Additionally, consumers can purchase Cartec Essentials directly through the online shop, enabling them to give their cars professional-grade care at home.
