Petroprix opens first Polish station in Cieszyn
The expansion comes as growth slows in Petroprix's home market
Petroprix has opened its first service station in Poland, in the town of Cieszyn, marking the Spanish low-cost fuel retailer's entry into Central and Eastern Europe. The company is already scouting further sites in the country as part of an international expansion drive that now spans Spain, Portugal, Chile, Panama, Poland and Serbia, alongside a pilot station planned in the United States.
Petroprix has purchased a site in South Carolina for its first US location, which it describes as a test of its unattended, low-cost model in a market combining tight margins with high volumes and growing price sensitivity among consumers.
The expansion comes as growth slows in Petroprix's home market. The company, founded in Martos, Jaén, in 2013, recently added roughly 40 former Grupo Eroski stations in Spain and is targeting around 245–250 stations across all its markets by year-end.
"In a market like Spain's, where competition for new openings is starting to generate cannibalization and diminishing returns, geographic diversification stops being an option and becomes a strategic necessity," said Petroprix chief executive Manuel Santiago.
The company expects international revenue to match its Spanish business within four years, and potentially overtake it thereafter. In Portugal, where it has operated for two years, Petroprix is targeting around 25 stations in the medium term. It has also opened its first locations in Chile and Panama over the past year following completion of regulatory processes.
