Shell introduces discounted e-Deal tariff for EV drivers in Germany
New pricing model offers 25% off ultra-fast charging at 1,500 Recharge points nationwide.
Shell Recharge has launched a new pricing plan for electric vehicle (EV) users in Germany, aiming to make ultra-fast charging more accessible and affordable.
The new offering, known as the Shell Recharge e-Deal, introduces a flat-rate discount system available through a monthly subscription. For a monthly fee of €4.99, customers receive a 25% discount per kilowatt-hour (kWh) at ultra-fast charging stations, allowing EV drivers to charge from as low as €0.44/kWh.
The tariff is valid at approximately 1,500 charging points across the country, ensuring broad national coverage.
“The Shell Recharge e-Deal offers EV drivers an especially affordable option and rewards their loyalty to our brand,” said Florian Glattes, Head of Shell’s retail business in Germany, Austria, and Switzerland.
The e-Deal can be activated via the Shell Recharge app, designed to offer a straightforward and flexible user experience. The contract can be canceled monthly and renews automatically unless terminated. The discount applies to up to 400 kWh per month, which aligns with the ADAC Ecotest average consumption of around 20 kWh per 100 kilometers for EVs.
This initiative supports Shell’s broader ambition to become a net-zero emissions business by 2050. As part of that effort, the company has been expanding its EV charging infrastructure in Germany since acquiring NewMotion in 2017.
