UK: Sainsbury’s unveils its new “Fresh Food Market” concept
The British supermarket and convenience store chain taps into the ‘fresh’ trend by providing a new market-style presentation with a focus on seasonality.
Shoppers in Hempstead Valley will be the first to sample Sainsbury’s new “Fresh Food Market” with the retailer unveiling a new look and feel shopping experience.
The new format is brought to life with a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and British heritage.
The relaunch of Hempstead Valley’s food hall is part of a multi-million pound store redevelopment and an example of Sainsbury’s new plan to put food back at the heart of the business. The redevelopment started in June and is due for completion in February next year. The upgrade represents one of the largest individual investments by Sainsbury’s in a store renewal this year.
“We have created an environment that is both exciting and easier for our customers to shop our delicious, nutritious and great value food. We have also designed the Fresh Food Market to be operationally simpler for colleagues to replenish and maintain. We’re looking forward to hearing what our customers and colleagues think of the new format and design as we prepare to roll out more changes across our stores in the future,” said Graham Biggart, Sainsbury’s Commercial Operations Director.
The pilot will also allow Sainsbury’s to review how customers and colleagues interact with the new environment and will keep customers updated on where and when they can expect to see more of this new and exciting shopping experience.
The store is also getting a new Argos store in store, and updated Tu clothing and Home section. The nearby petrol station will also reopen in a few weeks after also undergoing refurbishment work.
