USA: Phillips 66 unveils new mobile platform
In anticipation of the launch of their new mobile commerce platform, fuel brands Phillips 66, Conoco and 76 debuted their “Mobile Connect Experience” yesterday at the ARIA Resort and Casino in Las Vegas.
The “Mobile Connect Experience” is driven by P97’s PetroZone, a mobile commerce solution Phillips 66 announced last year in collaboration with Chase Pay. The new platform will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.
Phillips 66’s GM of Marketing Services Rod Palmer expanded on the new offering in a session with customers, telling them that “We designed our mobile solution to build on top of technology you should already have at your store, and unlike some of our competitors, our offering doesn’t just work at the pump, but inside the store as well. It’s designed to work for all of your business.”
Phillips 66 is currently testing mobile commerce connected sites in the Texas and Oklahoma regions, with a nationwide rollout planned for 2017 into 2018.
