Wills Group introduces first standalone tunnel Splash In ECO Car Wash
Located in La Plata, Maryland, the new format is in line with the company’s eco-friendly approach to car washes and sustainable initiatives.
The Wills Group has unveiled its first standalone tunnel Splash In ECO Car Wash in La Plata, Maryland, as part of the company’s expansion strategy and implementation of sustainable solutions.
With over 50 locations across the Mid-Atlantic, the company’s “Go Green, Always Clean” initiative underscores its commitment to eco-friendliness, water conservation, and affordability. After the success of the brand’s tunnel car wash in Clinton, Maryland, the company decided to establish a standalone tunnel in La Plata as the culmination of lessons learned, market research, and its vision for the future.
The system is a 95-foot tunnel designed to handle more cars in a shorter time frame, meeting the rising demand for speedy yet thorough car wash services. Its eco-friendly design minimizes water waste, aligning with Splash In’s commitment to sustainability, and also boasts two 40HP central vacuum turbines with Variable Frequency Drive for 17 vacuum stalls.
This location will offer similar benefits to the company’s unlimited Express Tunnel Wash Memberships introduced in Clinton. Members can currently use their memberships at six locations, washing their vehicles daily for the cost of two washes and a future integration of these memberships with the Dash In loyalty app is expected.
The Wills Group has 54 operational Splash In locations and is poised for significant growth with a target of 120 car washes, including 20-25 tunnels.
