YPF, Mastercard team up to strengthen payment ecosystem
Strategic agreement will bring new payment capabilities to the YPF app, including a prepaid card and additional consumer benefits.
YPF Digital, the tech arm of the Argentinian energy company, and Mastercard have entered into a long-term strategic partnership aimed at expanding payment options and benefits within the YPF app, broadening the platform’s role beyond fuel purchases and mobility services.
As a first step, the companies plan to launch a Mastercard prepaid card by the end of the year. The card will allow users to make purchases at physical and online merchants across Mastercard’s global acceptance network while accessing a range of benefits linked to the YPF ecosystem.
The initiative is designed to expand the app’s functionality by introducing a new everyday payment solution for Argentine consumers. By integrating additional payment capabilities, YPF Digital aims to strengthen user engagement both at its service stations and in other areas of daily spending.
“Working with Mastercard allows us to strengthen our value proposition and continue evolving our digital ecosystem, incorporating innovative payment solutions that expand the reach of the YPF app and simplify the experience of our users both inside and outside our stations,” said Mauro Cercos, General Manager of YPF Digital.
Mastercard said the partnership will extend its payment technology and services to one of Argentina’s most widely used digital platforms. According to the company, the agreement will create new opportunities, benefits and experiences for millions of users already connected to the YPF app.
The collaboration is also expected to support the rollout of promotions and rewards in categories such as dining, mobility and entertainment, further expanding the range of services available through the platform.
Through the agreement, Mastercard and YPF Digital aim to enhance digital payment experiences while supporting the evolution of consumer spending habits and the continued growth of YPF’s digital ecosystem.
