Z Energy unveils new loyalty program
The move reflects Z’s evolving service station model to better incorporate convenience and EV charging.
Z Energy is enhancing its customer experience with the launch of Z Rewards, a new loyalty program that extends beyond fuel to include food, beverages, and even EV charging. The move reflects Z’s evolving service station model to better incorporate convenience and EV charging.
Unlike its predecessor, Pumped, which focused primarily on fuel discounts, Z Rewards allows customers to earn and redeem points across a wider range of products and in New Zealand.
Andy Baird, Z’s General Manager, Customer, explains that the initiative aligns with the company’s broader transformation.
“The evolution of the Z service station means along with providing fuel for customers, we are continuing to grow our network of EV charging stations at selected Z sites and expand our grocery and convenience offers in-store,” says Baird.
Customers can redeem points for a variety of rewards, including discounts at the pump, coffee, snacks, and other convenience store items. The program is available at Z’s 180 service stations allowing customers to earn points at one location and redeem them at another.
With this latest innovation, Z Energy continues to modernize its customer offerings, blending digital convenience with a growing emphasis on sustainability and retail.
