Dash In unveils new store concept
The refurbished design presents a reimagined store environment with indoor and outdoor dining, and a co-located, newly branded Splash In ECO Car Wash.
Dash In, a Wills Group company, unveiled its newest store in Loudoun County, Virginia. The all-new concept features a reimagined store experience and new menu, which reinforces the brand’s commitment to offering wholesome food made on site, using simple, fresh ingredients.
The first of its kind for Dash In, this new model introduces a store experience that invites guests to linger, with the all-new store featuring both in-store seating and an outdoor patio. The 5,600 square-foot store features 17 fueling positions and a newly branded Splash In ECO Car Wash.
“The new Dash In is a result of a five-year journey throughout which we worked together across the Wills Group to completely reimagine the store experience for our guests. We are excited to introduce the new Dash In experience – and all of its innovative features – to the Loudoun County community,” said Julian Blackie Wills, President and COO at the Wills Group.
The newest location presents a distinct environment featuring natural wood exterior finishes, polished concrete floors, and wide line of sight throughout the store. The store was designed to foster transparency and openness throughout the guest experience alongside its fresh-made food offerings.
