7-Eleven expands digital promotions across U.S. network
Agreement with Ibotta brings performance-based offers to 7-Eleven, Speedway and 7NOW, allowing brands to reach more than 100 million loyalty members across 11,500 locations.
7-Eleven has partnered with digital promotions platform Ibotta to introduce performance-based consumer packaged goods (CPG) offers across its 7-Eleven, Speedway and 7NOW mobile apps in the United States.
Under the agreement, Ibotta will become the exclusive third-party provider of digital offers for non-age-restricted CPG products within the retailer’s digital ecosystem. The partnership will give brands access to more than 100 million loyalty program members across a network of over 11,500 stores nationwide.
The collaboration allows shoppers to activate digital offers directly through the 7-Eleven, Speedway and 7NOW apps before making purchases in-store, at the pump or through delivery orders. Rewards will be credited directly to customers’ 7Rewards or Speedy Rewards accounts.
“At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands,” said Yaqub Baiani, Chief Product Officer at 7-Eleven. He added that the partnership provides brands with a performance-based promotional solution integrated into one of the convenience industry's largest loyalty ecosystems.
According to the companies, the initiative introduces large-scale closed-loop measurement capabilities to convenience retail promotions, enabling brands to pay only when a verified sale takes place. The model is designed to provide greater accountability and performance tracking for marketing investments.
