7-Eleven Malaysia sales rise aided by new store openings
New store openings, increased promotions and a higher average spend per customer boosted its sales by 7.2% in the first half 2019.
7-Eleven Malaysia has boosted sales by 7.2 per cent in the first half of this year, aided by new store openings, increased promotions and a higher average spend per customer, reports Inside Retail Asia.
For the first half of the year, 7-Eleven Malaysia group revenue reached RM1.17 billion (US$277.9 million). The revenue mainly came from its food-service business, which surpassed 3.5% of the group’s total, an increase of more than 30% year on year. Gross profit improved by RM33.7 million or 8.5% year on year, despite expenses related to store openings.
“We are confident that continuous implementation and improvement of our strategy roadmap in strengthening the key areas of assortment, supply chain, operational excellence, store base and digitally enabling the organisation will continue to deliver positive results despite challenging headwinds,” said CEO Colin Harvey.
With 2323 stores trading, the company is planning further openings in the second half of 2019.
