7-Eleven offers first 'sustainable' coffee
7-Eleven has introduced its first coffee which carries the Rainforest Alliance seal, an international certification given by international non-profit organization Rainforest Alliance to products that comply with strict environmental standards, protect wildlife, and respect local communities.
The c-store chain’s single-origin coffee from Matagalpa, Nicaragua is “full-bodied, medium-dark roast with a delicious dark chocolate aroma and rich, sweet notes of cocoa” and made from 100 percent Arabica beans, describes a company release.
"Our goal was to source a coffee that could carry the Rainforest Alliance Certified seal and provide a great-tasting addition to our selection of fresh-brewed coffees," said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising.
7-Eleven will continue to seek out sustainably sourced products and make its packaging more environment-friendly in line with its corporate social responsibility objectives.
“Nearly every major coffee-producing region of the world is under stress as changing weather patterns affect coffee production. By working with the Rainforest Alliance, we can help foster sustainable farming practices that protect natural resources," added Smith.
The retailer has been also working with Conservation International (CI) and joined CI's Business and Sustainability Council, a forum for corporate leaders committed to reduce their environmental footprints.
