Access Group to acquire Paytronix
The full Paytronix guest engagement platform includes capabilities for online ordering.
Business management software provider The Access Group has entered an agreement to acquire US-based Paytronix, a company that works with guest engagement for restaurants and convenience stores.
Access Group hopes to add further support to the Paytronix team, helping to accelerate its growth and expand the footprint.
Currently, the full Paytronix guest engagement platform includes capabilities for online ordering, loyalty, omnichannel messaging, branded mobile apps, gift cards, third-party marketplace management, and payments. Leveraging data from transactions and personalized customer accounts, Paytronix creates targeted marketing campaigns that motivate increased interaction and spending throughout the customer journey.
Paytronix will retain its name. Its platform is deployed in over 50,000 sites across 1,800 brands and has processed more than 40 billion consumer transactions.
