Alimentation Couche-Tard invests in Canadian cannabis retailer

The investment will provide Fire & Flower with additional capital to further accelerate their expansion strategy.

© Couche-Tard

Alimentation Couche-Tard Inc. announced that it has entered into a definitive agreement to make a strategic investment in Fire & Flower Holdings Corp., a leading independent cannabis retailer based in Edmonton, Alberta.

Fire & Flower currently operates or licenses 23 cannabis retail stores in Alberta, Saskatchewan and Ontario, a wholesale distribution division in Saskatchewan, and the leading HiFyreTM digital retail platform designed to connect consumers to the world of cannabis.

With years of experience in the cannabis and retail sectors, Fire & Flower has rapidly scaled its retail network through a best-in-class store concept, its proprietary HiFyreTM platform, and a focus on the safe, responsible and lawful sale of cannabis