AMPLY Power rebrands to bp pulse, aims for global expansion
The brand was acquired by the oil company in 2021 and will now operate under its global electrification brand to foray into the U.S. and wider Americas markets.
AMPLY Power is becoming part of bp's global electrification brand, bp pulse. After the oil company acquired the fleet EV charging and energy management provider in December of 2021, the decision to roll-out the bp pulse brand follows the successful brand launch in the United Kingdom in 2020.
Worldwide, bp pulse operates around 16,000 charge points with an ambition to install 100,000 by 2030. AMPLY was built on the idea of making EV adoption easy for fleets that operate trucks, transit and school buses, vans and light-duty vehicles through proprietary charge management software and its charging-as-a-service model. AMPLY's founder and CEO, Vic Shao will become president of bp pulse's fleet division in the Americas.
"We are committed to growing our next-generation mobility business in the US and this is a significant step. Introducing the bp pulse brand will bring continued investment across America to help bp and the nation make forward progress on electrification," said Dave Lawler, Chairman and President of bp America.
The bp pulse team, now including AMPLY's expertise, is setting its sights on introducing AMPLY's Omega charge management software and charging-as-a-service (CaaS) model to new geographies. By using Omega and CaaS, fleets can optimise EV charging costs and vehicle utilisation, improving the fleet's overall resilience and reliability. In addition, the team is looking to bring bp pulse's expertise in public charging from Europe to North America.
In addition to its ambition to install 100,000 charge points by 2030, bp pulse has announced ambitions to install charging infrastructure across Europe as well as Australia and New Zealand. A £1 billion commitment to the United Kingdom and a €1 billion joint venture with Iberdrola in Spain and Portugal were announced earlier this year. The company is in a joint venture with ride hailing company Didi in China and is part of a joint venture, Jio-bp, in India.
