Ampol rebrands 1000th station in Australia
After starting the rebranding campaign from Caltex in 2020, the fuel retailer plans to finish the process this year.
Ampol has celebrated the rebranding of its 1000th retail site at Goondiwindi in Queensland.
The transition of the Goondiwindi truck stop and depot to the iconic Ampol brand is a major milestone in the national rebrand program which commenced in August 2020. The rebranding of the 1000th site in Goondiwindi follows the transition of three retail sites in Moree which were completed in the second half of 2021.
Ampol’s first fuel pumps in regional Australia were installed in Moree in the late 1930s, supporting the then small Australian company’s early expansion in a market dominated by major global oil companies. Today’s truck stop in Goondiwindi serves approximately 160,000 customers each year and is a key site supporting local business and the transport industry in regional Queensland.
“Ampol remains a proud Australian company and customers can expect the same great customer service and high-quality products when they step into our rebranded stores, underpinned by our market-leading infrastructure and networks and commitment to playing a positive role in local economies and communities,” said Matthew Halliday, Ampol’s Managing Director and Chief Executive Officer.
Ampol’s Goondiwindi depot supplies Australian made fuel and lubricants to over 100 agricultural, transport, manufacturing, retail and light industrial customers embedded in the region’s economy. Locally managed since the 1980s, with fuel and lubricants sourced from the Ampol refinery in Brisbane, the Ampol team in Goondiwindi support customers right across the region, extending to Inglewood, Moree, Mungindi and St George and driving almost 350,000 kilometres each year to reach customers where they need us.
