Applegreen will integrate M&S Food stores
The retailers have partnered to install M&S’s “shop-in-shop” sites at five service stations across Ireland.
Applegreen and M&S Food have agreed an exclusive partnership to bring the food retailer to more locations across Ireland. A new M&S “shop-in-shop” will initially be available in five Applegreen locations and will feature the best of the brand, including fresh fruit, sandwiches and salads, dinner for tonight and a selection of other favourites alongside the service station operator’s existing product range.
Two locations are set to launch this year, with the first one set to be opened in November, with the second one following shortly afterwards. Three more locations will open in the first quarter of next year, to complement the brand’s store proposition across its almost 200 locations in Ireland.
“As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road. We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution,” said Fiona Matthews, Managing Director at Applegreen Ireland.
This association with M&S is the latest step in Applegreen’s continuous evolution to bring the best customer experience on the road to Irish customers. It follows recent innovations such as the launch of Braeburn coffee, which is now available in more than 40 locations and is continuing to roll out across the country.
“This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers. Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market,” added Eddie Murphy, Trading Director for Ireland at M&S.
Applegreen opened its first service station in Ballyfermot in 1992, and has a significant business overseas, with operations in Britain and the United States, and a total of 620 locations and more than 700 branded food offers across its global network.
