Aral, PAYBACK mark 20 years of loyalty partnership
Long-running collaboration delivers bonus benefits as fuel retailer and rewards program celebrate two decades together.
Aral and PAYBACK are celebrating 20 years of partnership in Germany, a collaboration that has linked the country’s largest fuel retailer with one of Europe’s leading loyalty programs since May 2006. The anniversary year will feature a series of customer-focused promotions, including higher-value bonus point offers available through the PAYBACK app.
As part of the celebrations, customers can collect significantly increased points at Aral stations, with one promotion allowing up to 20 times the usual points during the first weekend of May 2026. Additional campaigns are planned throughout the year to mark the milestone.
The relationship has grown alongside changes in mobility, payments and digital services. Today, around 70% of Aral PAYBACK customers use the PAYBACK app, reflecting a broader shift toward digital engagement. At the same time, PAYBACK has confirmed it will continue to support physical cards and paper coupons for customers who prefer traditional formats.
“Our joint development is characterized by service, innovation and digitalization,” said PAYBACK managing director Bernhard Brugger, highlighting services such as app-based payments and integrated fueling features.
With around 2,400 locations, Aral remains Germany’s largest fuel station network and continues to expand its convenience and ultra-fast charging offerings, with the PAYBACK partnership playing a central role in its customer engagement strategy.
