Argentina: Puma Energy unveils new “PUMA PRIS” loyalty app
The new software lets users not only accumulate points to exchange for different fuel rewards but pay with the app.
Puma Energy has launched its “PUMA PRIS” loyalty app in Argentina. The new service lets users complete transactions and accumulate points to exchange for fuel rewards at the service station brand’s locations. Drivers who register can also benefit from a special discount for refuelling all week long by paying with it.
"PUMA PRIS, our new APP that rewards all of our customers' refuelling has arrived. It is a simple and effective solution in which our customers can pay, earn points and redeem them for fuel discounts from a single application," explains the official website of the service.
For every time a driver refuels and pays through the service, it will accumulate points that can be redeemed as money to pay for fuel. The criteria is as follows: 1 point for every litre bought of NAFTA SÚPER and 2 points for every litre bought of NAFTA MAX PREMIUM and ION DIESEL.
To celebrate its launch, drivers who register and use the app will receive a welcome voucher to be used as money to be used from the second refuel onwards. In addition, all refuelling transactions paid through the app will have a 5% discount all week.
PUMA PRIS has been available since May 1st at 60 of the chain’s forecourts, located in Ciudad de Buenos Aires, Buenos Aires province, Bahía Blanca, Mar del Plata, Chaco, Chubut, Córdoba, Corrientes, Entre Ríos, La Pampa, Neuquén, Río Negro, Santa Fe and Santiago del Estero. The company stated that the service will be active throughout the whole network by the last quarter of the year.
