Asda to create 10,000 new jobs via store rollout
The brand aims to open 300 Express stores by the end of 2026 as part of its rapid expansion strategy boosted by EG Group.
Asda has announced an ambition to create 10,000 new convenience store jobs over the next four years as it accelerates the rollout of its new Asda Express store concept. The supermarket recently opened its second convenience store of this format and confirmed its plans to open 300 more by the end of 2026.
With sales in convenience stores forecast to grow by 13% to over £50bn by 2027, the development of a store network in this market is a key part of the retailer’s long-term growth strategy to become the UK’s second largest supermarket.
“With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant. Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof,” said Mohsin Issa, Co-Owner of Asda.
Each Asda Express store is designed to cater for a broad range of customer needs, including ‘top up’ shops for essential items such as milk and bread, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch.
The target of 300 Asda Express stores by the end of 2026 does not include the convenience stores Asda is acquiring from the Co-op. This deal is currently going through the CMA’s normal competition review process.
