Circle K debuts first national fuel advertising campaign in U.S.
“Fueled by Circle K” campaign will run over the next year to promote fuels being served at 7,000 gas stations.
Circle K launches first-ever U.S. nationwide advertising campaign “Fueled by Circle K.” Over the next year Circle K’s fuels will be promoted across various channels.
The campaign will run primarily on digital streaming and social media channels, taking a customer-centric creative approach in the four-part ad series that showcases different customers and their fueling experiences.
“With the continued growth of Circle K in the U.S. and the expansion of Circle K Fuel reaching close to 4,000 stores by mid next year, now is the right time to introduce our first national fuel campaign. As a major milestone for our brand, we want the ‘Fueled by Circle K’ campaign to celebrate our valued customers,” explains Melissa Lessard, Head of North American Marketing.
The campaign underscores Circle K’s mission to make customers’ lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it operates.
The ad also features user-generated content from actual Circle K customers, and an original festive jingle to get customers in the holiday spirit.
