Cumberland Farms, Wawa rewards EV drivers with offers
The retailers have partnered with EVgo to deploy its Advantage digital coupon platform across 22 locations to deliver on-the-spot promotions.
Cumberland Farms and Wawa have upgraded their EV charging services to award customers with special promotions at their stores.
Both retailers have partnered with EVgo to implement its Advantage platform at 22 locations throughout Massachusetts, Connecticut, New York, Pennsylvania, Maryland, Virginia and Florida. As a proprietary coupon technology, the system sends EV drivers instant communications and in-store promotions to use while charging.
The companies have implemented the solution to drive engagement, increase sales, and generate customer loyalty. The program can increase foot traffic to participating retail site hosts stores and/or mobile applications, while also enhancing the charging experience for drivers.
“When EVgo first piloted EVgo Advantage in 2019, we knew it was one more way for us to deliver value to our drivers and site host partners. We’re thrilled to be able to offer EVgo Advantage at select Wawa and Cumberland Farms locations along the East Coast to make charging with EVgo even better than before,” said Jonathan Levy, Chief Commercial Officer at EVgo.
EVgo Advantage was first launched at 10 Lucky/Lucky California locations in partnership with The Save Mart Companies. Now available in eight states, the growth of the program to date demonstrates how site host partners can leverage alternative ways to connect with customers.
