EG Group selects PDI to bring contactless payments for North American
PDI’s payments platform powers EG Group’s SmartPay Rewards app that will be rolled out to thousands of sites.
PDI has reached an agreement with EG Group to expand the use of PDI Payments to nearly 1,700 sites across North America.
“Payments are such an integral part of creating a convenient, digital-first customer journey. We’re pleased to support a respected global brand like EG Group as they provide differentiated customer experiences at the pump and in the store,” says PDI.
The PDI Payments platform currently powers EG Group’s SmartPay Rewards. The rewards program originated with Cumberland Farms—one of several U.S.-based convenience store brands EG Group acquired in recent years—and will soon be rolled out to EG Group’s remaining stores across North America.
Customers can download the free app and enjoy a contactless payment experience, whether making purchases in the store or at the pump.
“We’ve seen significant consumer adoption at the locations where we’ve implemented our SmartPay program,” said Mohsin Issa, Founder and co-CEO at EG Group. “We’re excited to extend our partnership with PDI so we can quickly offer this valuable service to an even larger segment of our loyal customer base.”
EG Group has now grown to 1,600 stores with locations across the United States.
