EG Group selects PriceAdvantage for recently acquired Kroger stores
PriceAdvantage will enable EG Group to centralize fuel pricing and automate price changes across its new U.S. network.
UK-based EG Group has selected PriceAdvantage software to execute their fuel pricing strategies among their newly acquired Kroger convenience store.
“We are proud to now support their fuel marketing efforts here in the U.S. and are exciting to watch the EG Group implement their unique and innovative business model across their newly acquired stores,” said Chip Stadjuhar, President and CEO of Skyline Products.
Utilizing pre-built integrations with NCR Radiant and PDI, PriceAdvantage was installed and running amongst more than 700 U.S. stores in just weeks.
“The PriceAdvantage team responded very quickly to help integrate the fuel pricing at our newly acquired Kroger stores into EG Group’s PriceAdvantage network,” shared Javed Rashid Patel, EG Group Head of Fuel Pricing.
EG Group is the world’s leading independent fuel station and convenience retailer, with a diversified portfolio of sites across 8 European countries and also North America.
