Gilbarco Veeder-Root, Mosaic partner to boost car wash sales at the pump
The two companies want to unlock subscription car wash sales at the pump through new strategic partnership.
Gilbarco Veeder-Root and Digital Mosaic, a privately held car wash technology company, are partnering to sell and promote mobile and at-pump solutions for car wash single sale and subscription programs in North America.
Mosaic-at-the-Pump is an application that promotes subscription car washes using engaging media at the fuel pump. Consumers are enticed by eye-catching marketing content to download the Mosaic mobile application. When a guest is ready to wash their car, they drive to the car wash entrance, follow directions via an automated prompt on their phone and the car wash terminal activates automatically – no staff interaction necessary.
“We are excited about our partnership with Mosaic because we believe this technology is the future of car wash,” said Chris Whitley, Vice President of Sales and Marketing, Gilbarco Veeder-Root North America. “This collaboration between our team and Mosaic is a springboard for any car wash operator looking to use technology to increase subscription revenue without added overhead.”
Mosaic-at-the-Pump is an example of how the Encore Experience open applications platform allows retailers to enhance the customer experience and drive non-fuel sales, according to both companies.
