Ipiranga opens first station with new brand identity
The new site layout follows the company’s new purpose "Fueling life in motion" alongside new products and uniforms for employees.
After announcing the brand’s evolution last month, Ipiranga has inaugurated its first service station in Brazil that showcases the new visual identity. The Pilar do Tietê station, located in São Paulo, was chosen to offer the new experience to consumers first hand.
In addition to changing its structure, offering new services and products focused on the customer's journey, the company also introduced its additive product line Ipimax. This new line focuses on quality and performance, making the brand's portfolio even more complete and in line with the quality of the company's fuels.
The new visual identity and layout is in line with the company’s new purpose: "Fueling life in motion." This not only includes a rebranding but the launch of new products, new uniforms for employees and for Ipiranga Racing.
"Our goal is only one: to be a great partner of Brazilians in their daily journeys. The rebranding of the service stations will be done gradually as the Ipiranga network in Brazil is renewed or expanded. The units bring bold new features and are aligned with Ipiranga's ESG aspects,"said Bárbara Miranda, Vice President of Marketing and Business Development.
In the new station, the Ipiranga brand becomes the center of all points of contact with the public. The header is 40% bigger, with its logo and graphics enhanced to complement various visual elements inside the station. The firm seeks to offer an integrated experience of physical and digital journeys, which include the AmPm, Jet Oil, abastece-aí and Km de Vantagens brands to make a more agile and connected experience.
