Ipiranga unveils brand evolution and new station
The company has undergone a rebranding process for its visual identity and has a new brand purpose focused on mobility.
Ipiranga has unveiled its latest rebranding to reposition itself as a firm focused on mobility, with a new experience proposal for drivers at service stations.
This initiative considers the daily journey of millions of Brazilians, whether motorized or not, such as cyclists, pedestrians, drivers, workers, neighbors, truckers and VIPs - as the gas station employees are called -, or even pets. The implementation will be done gradually as the company’s network in the country is renewed or expanded.
The units bring bold new features that incorporate eco-efficient practices in line with the company's sustainability guidelines, promote the business of its dealers, through resources that optimize costs, and expand the relationship with people beyond filling up at the gas station.
"We have a history of credibility and trust that allows us to innovate with freedom. What we are bringing today as an evolution of the brand arises as a response to the new demands of a consumer who asks for fluid, friendly and increasingly complete experiences. We now offer a strengthened and differentiated value proposition both for people who count on Ipiranga in their daily lives and for our network of dealers, franchisees and customers," said Leonardo Linden, CEO of Ipiranga.
Its new brand purpose, "Fueling Life in Motion", meets the demand of a consumer that has changed its relationship with mobility, allowing the brand to expand the possibilities to support its journey.
The new Ipiranga station presents a sectoring by colors that demarcate the visual ecosystem. Yellow will be predominant on the roof of the complex, facilitating the identification of the brand in the consumer's journey. Blue will indicate all products on sale while orange will signalize areas where free services are offered. There will be different floors to signalize the pedestrian space, parklets where people can rest after a meal at AmPm, store their bikes, for example; and even conventional drinking fountains and for pets.
The sub-brands of all services and projects will follow the evolution of the Ipiranga brand, receiving their own signatures, but keeping the essence of the changes.
