Ireland: Maxol launches carbon off-setting programme
Company to plant 10,000 trees for 10,000 people in Ireland as part of programme.
The Maxol Group has announced a carbon emissions offsetting programme that aims to support a number of green initiatives both at home and globally, including the planting of 10,000 trees across the island of Ireland, local community projects and global projects designed to offset carbon emissions, including fuel emissions.
The programme is being launched to help balance out the environmental impact of Maxol’s new Premium fuel range that is being rolled out across its network. Maxol Premium has fewer pollutants and contains a deposit control additive that reduces build up in the engine, while improving power and acceleration.
Launched in conjunction with international sustainability company GreenPrint, the programme is the next step in the forecourt retailer’s journey towards reducing its carbon footprint.
The Irish and Northern Irish retailer has a network of 237 service stations, of which 116 are company owned.
“The green projects we are supporting help to negate, or balance out, the carbon emissions from your tailpipe. Some of the projects such as the wind farm projects will have an immediate impact, some, such as the tree-planting are more long-term, but they are all focussed on reducing our collective carbon footprint,” said Brian Donaldson, CEO, The Maxol Group.
This initiative is the next step in Maxol’s long-term environmental strategy. Already the company has introduced 100% recyclable deli packaging, 100% compostable single-use cups and lids, it harvests rainwater for its carwashes, has invested significantly in installing compostable and recyclable bins, and encourages customers to reuse keep cups by offering a 25c discount on hot drinks.
Pete Davis, CEO of GreenPrint commented, “Sustainability is a journey where small positive actions over time lead to great impact. We are proud to partner with Maxol to bring their Carbon Neutral Programme to the island of Ireland and help them build a bridge to a more sustainable future.”
The programme invests only in certified carbon offset projects that meet strict scientific protocols. They also must meet six qualifications: they must be quantifiable, verifiable, auditable, registered, permanent and additional, which means the carbon offset is not counted twice.
