Ireland: Maxol launches new loyalty app
The app features a FuelPay service that allows customers to pay for fuel in the palm of their hand from their car.
Maxol announced the launch of its new loyalty app, the first of its kind in Ireland to implement FuelPay, a feature that allows customers to pay for their fuel, from their vehicle, in the palm of their hand. The more consumers use the Maxol Loyalty App, the more they are rewarded by Ireland’s convenience forecourt retailer.
Maxol’s FuelPay works by using geo-fencing and the user's phone GPS to determine at which service station the customer is located. Customers can turn on the fuel pump with their phones by entering the specific pump number on the app, without getting out of the car.
“As a family-owned Irish company we have a strong network of loyal customers that have helped us grow from strength to strength. This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically. FuelPay will also be available shortly for all Maxol fuel card customers, which includes small to medium businesses, large corporate organisations and state governing bodies,” said Brian Donaldson, Maxol Group CEO.
The app has a wide range of offers and rewards for members across products such as ROSA Coffee (buy five, get a sixth free), car wash (buy four, receive a complimentary car wash) and lots more. All members will also receive exclusive monthly offers that will rotate between confectionery, snacks, and beverages during the year.
Mindful of those on the go, the app has a station finder that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction.
The app also introduces a new community of Gold Star members for customers, whoever spends €5 in-store or €30 on fuel will receive a gold star. When a customer collects 10 gold stars over a 90-day period, they become a Gold Member, which gives them access to more offers and special treats.
