JET asks British drivers why they are happy to be back in the driving seat
As the United Kingdom comes out of lockdown and people are able to freely move across the country, JET has taken a look at what people have missed most about driving.
UK fuel retailer JET has polled 2,000 UK drivers to find out what they’ve missed most about driving during lockdown and why they’re happy to be back on the road.
Almost half of all UK drivers, 43%, stated that the thing they’d missed most was the sense of freedom with 29% explaining that they’ve also missed the opportunity to drive somewhere new.
For others the best driving moments are related to simply being in a private space – taking time out to reflect and treating yourself to some much-needed ‘me time’. 22% of the drivers polled in the survey explained that ‘peace and quiet’ and ‘having time to yourself’ has been a much-missed part of driving. And for others (18%) they are relishing a return to those heart to heart catch-ups people seem to have while on the road.
“The more we understand about our customers the better the service we can provide. For some it’s about reconnecting – driving to see family and friends while for others it represents autonomy and freedom – an adventure waiting to reveal itself. But whatever the reason for taking to the road our role at JET remains the same and that is to get the drivers who visit our forecourts back on the road quickly and safely,” says Áine Corkery, Manager, Brand UK Marketing, Phillips 66 Limited
Top 10 most-missed moments of driving pre-lockdown according to JET’s survey: A sense of freedom (43%); driving to somewhere new (29%); peace, quiet and having time to yourself (22%); adventure/going on a ride for the fun of it (21%); heart-to-heart catch-ups and meaningful conversations (18%); blasting out your driving mix with the windows rolled down (17%); tuning into your favourite radio show, audiobook or podcast (12%); singing like you’re the star of your own West-End show (12%); visiting the service station for a quick hot drink and snack (11%); and driving on some of the UK’s best roads (9%).
