Koupon Media and Paytronix partner for c-store industry
Koupon Media, the largest promotion network in small format retail, and Paytronix, a provider of reward program solutions, have teamed up to offer retailers a combined service.
C-store retailers that use Paytronix technology can enhance their rewards programs by leveraging Koupon’s mobile offer capabilities and by incorporating its database of consumer packaged goods (CPG) funded offers.
“Adding Koupon’s CPG mobile offers to the marketing mix presents an incredible opportunity for retailers to attract new shoppers and convert them to lifelong engagement,” said Joel Fontenot Executive Chairman of Koupon.
Brands can now connect the sales funnel between acquisition and retention marketing enabling them to find more customers and keep them over a longer period.
“Paytronix continues to find new ways to expand its relationships within the retailers’ tech ecosystem, making it easier for marketers to discover new ways to drive transactions,” said Michelle Tempesta, Head of Marketing for Paytronix.
