Maxol signs €340mn deal with BWG Foods
Maxol and BWG Foods have had a trading partnership for more than 25 years.
Irish forecourt and c-store operator Maxol Group has announced a four-year, €340-million contract with retail and wholesale company BWG Foods.
Maxol and BWG Foods have had a trading partnership for more than 25 years, and the new contract is the biggest ever agreed between the two Irish businesses, reports the Independent.
As part of the deal, BWG Foods has also won the contract for Maxol’s range of baked and deli goods.
“We are operating in a hugely dynamic sector and it’s both reassuring and exciting to have agreed a strategic supply and support agreement with BWG Foods, a partner who bring extensive experience and knowledge as a leader in the evolving Irish convenience market,” said Maxol chief executive Brian Donaldson.
Maxol has more than 240 company and dealer owned stores across Ireland. The brand is internationally known for its quality convenience offering.
