MOL Romania launches own coffee blend
Available at all stations that offer Fresh Corner coffee, the retailer partnered with handball player Crina Pintea to be the face of the new product.
MOL Romania has launched its own coffee blend, available at all service stations that serve the Fresh Corner brand.
Crafted under careful supervision of barista Anita Nagy-Bertók, Head of Coffee at Roastar, the blend was perfected through an intensive testing process involving over 2,000 customers from six countries. As a result, it combines flavors of cocoa, roasted nuts, and chocolate, providing a pleasant sensory experience.
“Every second, two cups of Fresh Corner coffee are enjoyed at the MOL Group service station network, and this brand is highly appreciated by our customers. We are delighted that now we will be able to better cater to their preferences with each cup,” said Camelia Ene, Country Chairman & CEO of MOL Romania.
MOL has also partnered with handball player Crina Pintea to act as the face of the new coffee and part of its promotional campaign for the launch.
“Just like in sports, where results come after a lot of hard work, the balanced blend for an intense coffee was created after a lengthy process of testing and perfecting. For me, coffee is a source of energy, but also an opportunity to relax,” commented Pintea.
Roasted and packaged in the dedicated Roastar roastery in Hungary, the new product is available both for self-service and prepared by station staff.
