Morrisons expands loyalty reach via Deliveroo partnership
The retailer’s ‘More’ program is now available on the delivery platform, becoming the first app to integrate the scheme.
Morrisons has launched its ‘More’ loyalty program on the Deliveroo platform, allowing customers to link both accounts and earn points on their purchases from supermarkets.
From now on, users will be presented with the option to input their Morrisons More loyalty card number at the checkout on the app, which will then be saved to the customer’s account for future orders. As part of the launch, they will also be able to earn 500 More Points when they spend £30 or more on branded products.
“We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo - we want to help them benefit from their More Card wherever they shop with us,” said Charlotte Exell, Director of Online at Morrisons.
Both companies first joined forces in 2020, a partnership that has grown to cover less than 400 supermarkets, over 500 convenience stores, and the launch of a rapid on-demand delivery-only grocery store.
With this latest launch, Deliveroo has become the first delivery app to integrate the ‘Morrisons More’ scheme into its platform.
