Most successful service station in South Africa is Sasol
Sasol petrol stations attract the most clients per site in South Africa according to a new survey.
New research by Lightstone Explore and Tracker reveals that fuel retailer Sasol attracts the greatest number of people per service station, with Shell sites in second position reports Engineering News.
Market leader Engen attract the biggest total number of visitors in South Africa.
The data comes from a joint venture between researcher Lightstone Explore and Tracker, in which Lightstone analyses around 2.5 million vehicle trips per day. Lightstone uses this information to develop a demographic profile of the vehicle owners and their preferences.
“We are, for example, able to determine whether an ATM or a coffee shop or a Woolworths will attract more customers to a service station. We can see which chains are not fully represented in the market and determine which areas are suitable for a new service station,” says Lightstone Explore CEO Trevor Holmes.
Good location is one of the main reasons why Sasol has the highest visit ratio – 4,221 visits to each of its 294 sites over last three months – according to the research. Shell is second with 3,505 visits at 528 service stations.
