Motiva brings ‘76’ brand to Florida
Motiva has expanded the 76 brand into Florida, making it the 10th state to have 76 gas supplied by Motiva.
As part of its initial launch of the 76 brand into Florida, Motiva executed wholesale distribution and marketing agreements with First Coast Energy and KARS Petro Distributors to supply 76 branded fuel to their retail sites.
Located in 35 cities from Jacksonville to Naples, the 76 stations will span the entire state and will feature the 76 “Crest” imaging with an orange and blue legacy color palette. By the end of 2018, Florida drivers will be able to fill their vehicles with 76 brand’s TOP TIER gas at more than 65 stations.
“The 76 brand has a strong heritage in Florida, and the local marketing and advertising will help pull drivers into stations,” said Raj Shah, president of KARS Petro Distributors.
Motiva doubled its 76 brand sales team and strengthened its supply position in 2018 to target key markets, such as Florida.
76 is a registered trademark owned by Phillips 66 Company and licensed for exclusive use by Motiva Enterprises LLC in 26 gulf and east coast states.
