Motiva targets more 76 gas stations across the U.S. with new campaign
Motiva has doubled its 76 sales force and plans to increase print, digital, social and broadcast marketing and advertising in 2018.
Through an aggressive growth strategy, Motiva hopes to increase the number of 76 branded gas stations by 250 sites annually.
“Together with our wholesalers, we introduced the 76 brand (in 2017) to new markets through numerous local events and sponsorships and initiated a targeted social marketing campaign to drive consumers to 76 branded stations in our licensed geography,” said Eric Lockwood, responsible for 76 branded sales at Motiva
In 2017, Motiva concentrated its 76 brand marketing efforts and wholesaler engagements in three key markets – Texas, the Greater New York region and Georgia. The additional sales support announced today will enable Motiva to engage wholesalers across its entire licensed geography, including all 26 gulf and east coast states and Washington D.C.
“After conversations with wholesalers throughout my geography, it has become obvious just how much of an appetite there is for a new branding option for their sites,” said Manny Payan, Motiva’s newest 76 business development manager.
Headquartered in Houston, Texas, Motiva refines, distributes and markets petroleum products throughout the United States. Under exclusive, long-term brand licenses with Shell and Phillips 66 (for the 76® Brand), Motiva’s marketing operations support more than 5,000 retail gasoline stations. Motiva is wholly-owned by affiliates of Saudi Aramco.
