Neste Oil illustrates move away from oil with name change
Neste Oil, European fuel marketer, will be changing the name of its service station network to ‘Neste’ in Finland, the Baltic countries and Russia.
After changing the name of the company from Neste Oil to Neste Corporation in June 2015, the network of stations will also see its brand name changed to ‘Neste’ in an effort to illustrate the switch from oil to renewable fuels.
The word "oil" will no longer be part of the company´s image for the products based on renewable raw materials have become an increasingly important part of the business.
"Reaching the name change for our station chain reflects the important position of the station network in the company's customer experience. By operating under a single name, we are all parts of a single company, building a single brand," says Antti Tiitola, Executive Vice President of Oil Retail Business Area at Neste.
The process to change the names of stations will begin in April and will be completed in October. At the end of 2015, Neste had 790 stations in Finland and 258 stations in north-western Russia in the St. Petersburg region, and in Estonia, Latvia and Lithuania.
"The Neste station network is currently under heavy development, particularly in terms of services. We are offering high-quality fuels refined in Finland and we have exhaustively analyzed what else our customers expect from our stations,” added Tiitola.
