Parkland launches new loyalty partnership alongside Aeroplan
Members will be able to link both loyalty accounts to have increased earning and redemption opportunities and greater choice in accessing new benefits.
Parkland Corporation and Air Canada's Aeroplan, the airline’s loyalty program, have announced a new loyalty partnership that will launch in the fall of 2023.
Aeroplan offers the ability to earn or redeem points through its airline partner network, which encompasses over 45 airlines serving about 1,400 destinations across the globe. Parkland's JOURNIE Rewards loyalty program provides its customers access to rewards and benefits as they shop across its coast-to-coast network of over 1,100 participating fuel and convenience stores.
"Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland's loyalty and organic growth strategies. We are excited to work with Aeroplan to accelerate momentum in our JOURNIE Rewards program and provide our customers with even greater choice and value," said Ian White, President at Parkland Canada.
Together, the Aeroplan and JOURNIE Rewards loyalty programs will have a broader platform to build deeper engagement with members across Canada, providing increased earning and redemption opportunities, greater choice in accessing new benefits, and an unmatched loyalty experience.
