PDI acquires SwiftIQ to expand analytics cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology.
PDI acquired SwiftIQ, provider of analytics cloud and vendor collaboration software and services leading convenience retailers. The addition of SwiftIQ’s analytics cloud with built-in machine learning strengthens PDI’s data and insights capabilities. PDI is positioned to provide CPG brands and convenience retailers the ability to measure ROI and gain actionable insights to run programs and promotions effectively.
“This has been an absolute game-changer for our business at Anheuser-Busch, giving us an elevated seat at the table with customers. This cutting-edge technology brings receipt-level data to life and allows us to partner with customers,” said Darian Lueckenotte, director of Category Leadership, at Anheuser-Busch.
PDI continues to build upon the loyalty technology and industry know-how within PDI Marketing Cloud Solutions. Adding SwiftIQ’s analytics cloud and AI technology further enhances the value of the PDI Offer Network that reaches over 30,000 retail sites.
“Adding SwiftIQ’s analytics cloud to our broad solution portfolio will accelerate the pace at which we can turn data into actionable insights for this industry,” said Brandon Logsdon, president and general manager, Marketing Cloud Solutions at PDI.
