Petro-Canada’s new branding to champion the Canadian spirit
Petro-Canada is launching its new brand platform across its network of more than 1,780 retail and wholesale locations as well as in a new TV and online advertising campaign and in social media.
The tag lines “Live by the Leaf” and to be “Fièrement d’ici” (“Proudly from here”) will tell stories of real people and will underpin its marketing and communication efforts.
“It brings to life our purpose of championing the Canadian spirit and moving people toward what matters most to them,” said Kris Smith, executive vice president, Downstream.
The new marketing strategy is based on research showing that Canadians are increasingly making more conscious decisions about the brands they support, giving consideration to what a company really stands for when they make their purchase decisions.
“We want to demonstrate to Canadians that we share more than a country, we share a way of life,” said Smith.