PetrolPlaza Talks: Loyalty trends at c-stores
We sat down with loyalty expert Paula Thomas, host of the podcast Let’s Talk Loyalty, to discuss the latest trends in the loyalty space for fuel, convenience and car wash retailers, including subscription programs.
An increasing number of retailers see loyalty programs as a key part of their business and are constantly looking at ways to innovate. In this episode of PetrolPlaza Talks we get together with global expert on loyalty Paula Thomas to discuss what retailers get right and what they get wrong in their propositions.
“The fuel industry has a detailed understanding of loyalty programs, the need to invest in them and sometimes bring external expertise,” says Thomas.
Subscriptions are one of the biggest trends in loyalty. It first started in the car wash industry but retailers such as Circle K are now implementing subscription programs for their coffee offering.
We also discuss the challenge that fuel retailers face to entice younger generations that consider sustainability a top priority.
Hosted by Paula Thomas, Let's Talk Loyalty is the world's first industry podcast exclusively focused on loyalty marketing.
